Excellent and leading in the study and development of Da'wah Management
1. Developing education and teaching in the field of Da'wah Management
2. Improving research in the field of Da'wah Management
3. Increasing the role of the department in the field of Da'wah Management for the community
4. Developing cooperation with various parties to carry out the tri darma of Higher Education, especially in the field of Da'wah Management.
This study program has a concentration in two main areas, namely (1) human resource management (HR). (2) management of Islamic financial institutions and (3) management of Hajj, Umrah and other religious tourism.